By on Feb. 21, 2025, 11:11 a.m.
If you’re serious about using Facebook video content to grow your brand or business, there’s one thing you can’t afford to mess up—video formatting.
Whether you're sharing a product demo, a behind-the-scenes story, or running high-converting Facebook Ads, your video size, dimensions, aspect ratio, and format can make or break your results.
This post is your one-stop resource for all the latest Facebook video requirements, technical specs, and pro-level tips for 2025.
Let’s dive in.
With over 2.9 billion monthly active users, Facebook remains one of the most powerful platforms for video content.
But here's the catch: Not all videos perform equally well.
That’s why getting the technical specs right is a non-negotiable.
When you upload the right size, dimensions, and aspect ratio, your videos:
| Video Type | Aspect Ratio | Dimensions (px) | Max File Size | Video Duration |
|---|---|---|---|---|
| Feed Video | 4:5 or 1:1 | 1080x1350 or 1080x1080 | 4GB | Up to 240 minutes |
| Facebook Story | 9:16 | 1080 x 1920 | 4GB | Up to 60 seconds |
| Facebook Reels | 9:16 | 1080 x 1920 | 4GB | Up to 90 seconds |
| In-Stream Video Ads | 16:9 | 1280 x 720 | 4GB | 5 sec to 10 minutes |
| Carousel Video Ads | 1:1 | 1080 x 1080 | 4GB per card | Up to 240 minutes (per card) |
| Video Cover (Page Header) | 16:9 | 820 x 462 | 1.75GB | 20–90 seconds |
| Facebook Live | 16:9 | Min 720p | N/A | Up to 8 hours |
✨ Pro Tip: Always design for mobile-first, since over 95% of Facebook users access it via mobile.
| Goal | Recommended Video Type |
|---|---|
| Product Promotion | Carousel Ads, Reels |
| Brand Awareness | In-feed Videos, Reels |
| Customer Testimonials | In-stream Ads, Feed Video |
| Tutorials & How-To Videos | Facebook Live, Landscape Video |
| Quick Offers | Stories, Square Video |
🎥 ClipGenie helps you:
✨ Save hours and boost your video engagement with just a few clicks.
Q1: Can I upload 4K videos on Facebook?
Yes, but Facebook compresses them. Upload 1080p for smoother playback.
Q2: What’s the best format for mobile videos?
MP4 with 1080x1920 (9:16 aspect ratio).
Q3: How do I make videos look good on both desktop and mobile?
Use a safe zone and preview before publishing.
Q4: What’s the max video duration on Facebook?
240 mins (Feed), 8 hrs (Live), 60–90 secs (Stories/Reels).
Q5: Can I use square videos in Facebook Ads?
Yes, 1:1 videos work well across placements.
The right Facebook video size isn’t just about aesthetics — it’s about results. Make sure your next upload is optimized for success.
👉 Start creating scroll-stopping, perfectly formatted videos today with ClipGenie.